ProduceYou

http://www.incspring.com IncSpring was founded in 2008 as a way to help entrepreneurs get a professional brand for their company without breaking the bank. Designers from all over the world are invited to sell their unused designs at a price that start-ups can afford. An entrepreneur can browse the brands on the site, choose the one that suits [...]

from AdvertisingAge According to Visible Measures, which charts online video viewing trends and has measured the videos associated with Microsoft’s $300 million ad campaign, the Seinfeld/Gates ads are squashing the “I’m a PC” ads by a margin of 4.3 million viral video views. Both ads had about equal video placements (about 75 each). Visible Measures points out [...]

Harvard Business School Working Paper When are advertisers more likely to establish and maintain their own in-house agencies? Despite occasional indications to the contrary, such self-sufficiency has long been viewed by industry observers and scholars as more the exception than the rule in the U.S. advertising and marketing services business. With the background that vertical integration [...]

9 times out of 10 folks are NOT going to have any familiarity with who you are or what you do. 9 times out of 10 the ONLY interaction they will ever have with your brand will be through your album cover. That’s an opportunity to leave an impression - one that could result in a sale or at the very least a curiosity that could grow over time and online.