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from AdvertisingAge According to Visible Measures, which charts online video viewing trends and has measured the videos associated with Microsoft’s $300 million ad campaign, the Seinfeld/Gates ads are squashing the “I’m a PC” ads by a margin of 4.3 million viral video views. Both ads had about equal video placements (about 75 each). Visible Measures points out [...]

“In an animated discussion with Washington Post editors and reporters yesterday, Microsoft chief executive Steve Ballmer offered his far-ranging views of upcoming changes in technology and the media. Among other things, he confirmed that Microsoft’s discussions with Yahoo have continued, predicted that in 10 years all media will be delivered via the Internet and [...]

It's been 3 weeks since the infamous "Bill O'Reilly Inside Edition" video leaked. While this was certainly an "oops" moment for O'Reilly, it served as a powerful lesson in just how far viral marketing, mashups and online culture have come. There are several interesting nuggets, both good and bad, to take away.